To improve your blog traffic you must have to add Meta Tags. Meta tag is nothing but a centralized description of a web page. But it is very important to improve search engine ranking. From Meta Tags, crawler/bots can easily find the documents like author, language, country, platform, keywords, description. If you have special niche for your blog, meta keywords and meta description will help you to drive a huge traffic from search engine. In WordPress there are thousands of plugins for meta tag. But, in blogger you have to import manually. See Below for meta tags and a brief description of the meta tag.
STEP 1: Login to your Blogger Dashboard.
STEP 2:Go to Template Click on “Edit HTML” button.
STEP 3:Go to Section. You can search this from Ctrl+F.
STEP 4:Add Your Meta Tags code after <head> & before </head>.
<!-- Meta Tags ~ www.Bloggerplanet.com -->
<meta content='Your Blog Description' name='description'/>
<meta content='Keyword1,Keyword2,Keyword3' name='keywords'/>
<meta content='Author Name' name='Author'/>
<meta content='Author Email Address' name='Email'/>
<meta content='all' name='robots'/>
<meta content=’Language Name’ name=’language’/>
<meta content=’Country’ name=’country’/>
<meta content=’Engine’ name=’generator’/>
<meta name=”copyright” content=”name of owner”>
<meta content='index, follow' name='robots'/>
<!-- /Meta Tags ~ www.Bloggerplanet.com-->
Change you original data to demo data as your need.
Congratulation you have done!
1) <meta content=’Blog Description’ name=’description’/>
This meta tag uses to show a crawler, a brief description of your blog. It’s called as meta description. Remove Blog Description and put your own blog’s description.
2) <meta content=’KW1, KW2,Keyword3′ name=’keywords’/>
This meta tag uses to push hidden keywords to your blog. Push your keywords in place of KW1, KW2, KW3. You can add unlimited keywords. but remember, 6 or 7 keywords are better SEO. At first make a keyword analysis o your blog then find important keywords for your blog then select and push the meta keywords in your blog.
3) <meta content=’Author Name’ name=’Author’/>
This meta tag uses for specify the author of the website/article/post. You can use your name or g+ profile link in the place of Author Name. By this meta tag you can verify authorship on Google+.
4) <meta content=’G+ Publisher Page URL’ name=’Publisher’/>
This meta tag is uses for verify publisher page at google+. Use your google+ page url at place of G+publisher page URL. This is very important for multi-author author blogs.
5) <meta content=’Author Email Address’ name=’Email’/>
This meta tag uses for specify a mail address to author. Use your email address in the place of Author Email Address.
6) <meta content=’index, follow’ name=’robots‘/>
This meta tag specifies the permissions for a crawler or bot. ‘Index’ gives the permission to take the article on the of a search engine. Follow indicates your blog link will be followed. If you want to make your blog no-follow then use nofollow in the place of follow. But remember it affects site-wide.
7) <meta content=’Language Name’ name=’language’/>
This meta tag uses for specify the language of your blog. It helps to detect language to translators. Configure it by using your blog language. As an example if you are using US English then it will be looks like this “<meta content=’en-us’ name=’language’/>“.
8) <meta content=’Country’ name=’country’/>
This meta tag uses for specify the country for your blog. Country meta tag improves your local search ranking. Use your country name in the place of Country.
9) <meta content=’Engine’ name=’generator’/>
This meta tag specifies the platform you are using for your blog. Use your platform name in the place of Engine. as an Example if you are using Blogger then it should look like this”<meta content=’blogger’ name=’generator’/>“.
10) <meta name=”copyright” content=”name of owner”>
To protect your text and Images from copying you have to use this meta tag. Use the author name or the publisher name in the place of “name of owner”
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